Cloud 11 (Cloud Eleven) - A Creative Curation Destination for Creativity of All Kinds is a creative space for everyone, developed by MQDC (Magnolia Quality Development Corporation Limited). It reinforces the concept of 'Empowering Creators' and is committed to enhancing the potential of creators while elevating the Thai content industry to the forefront of the global stage. In collaboration with True Digital Park and various Thai creator partners across diverse fields such as film, drama, series, music, gaming, and globally recognized art, including Tellscore, the Institute for Sustainable Mental Health (TIMS), FutureTales Lab, LOVEiS, YUPP! Entertainment, and Workpoint Entertainment Public Company Limited, the future trends of content creators in Thailand by 2035 were unveiled. This was part of the discussion titled 'Creators 2035: Globalike Thai Content - The Day Thai Content Captivates the World' at Bangkok Design Week 2025.

  •     Futures of Content Creators in Thailand 2035 by Suvita Jarunwong, CEO and Co-founder of Tellscore / Dr. Jennifer Chavanovich, Co-founder of the Institute for Sustainable Mental Health (TIMS) / Wipatra Tohtemchokchaikan, Senior Future Researcher at FutureTales LAB by MQDC

    Global and Thai content creator and influencer markets are experiencing an average annual growth rate of 20-30%, with a continuous upward trend. The Thai content creator industry has significant growth opportunities, as Thai people spend one of the highest amounts of time online globally, averaging 7 hours and 25 minutes per day, with social media usage at 71.5%, surpassing the global average of 63.9% (according to Global WebIndex research from February 2025). Meanwhile, brands continue to choose influencers as their primary marketing communication tool, resulting in an estimated market value of 45 billion baht for the Thai content creator and influencer market in 2024.

Currently, there are four significant Megatrends impacting content production and the future of the content creator industry: (1) Technology is advancing rapidly, with virtual worlds and AI providing opportunities for creators to expand their creative capabilities. However, creators must consider copyright limitations and the accuracy of the content they present. (2) Media Quality - platforms and governments are increasingly attempting to regulate and supervise issues related to fake news and the dissemination of false information, as well as copyright infringement. (3) Creator as Mainstream Media - consumers trust and want to hear from content creators, leading to greater participation of creators in mainstream media. (4) Social Values - creators can produce media that benefits society, the environment, and enhances people's quality of life.

The future of the industry will depend on several key driving factors, including technological advancement, digital platform governance, content creator industry governance, monetization and business opportunities for creators, values in content consumption, and the professional potential, learning ability, and creativity of content creators. This requires collaboration across all sectors of the industry, with creators needing to learn, prepare, and adapt continuously.

To ensure long-term success and survival, creators must focus on authenticity and consideration for the audience's feelings. Numerous studies indicate that creating media focused on virality or attention-grabbing may lead to short-term success, but what viewers truly desire is authenticity, which fosters engagement between creators and their audiences. If creators can present their identity and uniqueness sincerely, they will stand out and establish a strong position in the industry.

  •    Thai Films, Dramas, and Series Going Global by M.R. Chaloemchatri Yukol, Chairman of the Subcommittee for the Film, Drama, Series, Documentary, and Animation Industry / Thanika Janjedsada, Film and Series Director / Ekalakarn Kransorn, CEO and Founder of BrandThink Cinema

The Thai film industry is gaining momentum, with a 15% increase in film production in 2024, marking the first year that seven Thai films grossed over 100 million baht. This surge is attributed to the global shift towards Post Modernism, where audiences seek diverse content reflecting various ethnicities and cultures. Thai films that convey the complexities and richness of Thai identity straightforwardly are gaining popularity.

Simultaneously, Thai dramas and series are undergoing a transformation, with evolving theories and concepts in series production, leading to more innovative works. The Boy Love/Girl Love series market has seen significant growth, with 78 titles aired last year and an expected 100-120 titles this year, presenting new challenges for the industry.

The key factors influencing the success of creating works and propelling Thai films, dramas, and series to a global level are creativity that also meets marketing needs. Finding a balance between these two aspects is a significant challenge for content producers.

Moreover, a robust ecosystem is essential for the growth of the Thai film industry, including a solid infrastructure from start to finish. The government is currently working to establish necessary structures, such as Micro Cinema, and support for creators, critics, and audiences, creating spaces for artistic critique and film discussions. However, these resources are still limited, and while the essential structures for the industry's survival exist, the necessary structures for growth are lacking. It is believed that in the future, more structures will emerge to support the growth of the film industry, depending on economic conditions, politics, and changes in both domestic and international film industries.

  •     The Thai Music Industry's Journey to Captivate the World by Danai Thongsinthusak, Executive of LOVEiS and Juicey / Polakrit Srisamut, Executive of YUPP! Entertainment / Chalakorn Panyachom, CEO of Digital Division at Workpoint Entertainment Public Company Limited and Executive of XOXO Entertainment, a subsidiary of Workpoint Group

Currently, the Thai music industry is becoming increasingly diverse in terms of genres and artists, along with technological advancements that have created a more enjoyable dimension than in the past. As listeners are more open to new music forms, the Thai music industry shows promising growth. Collaborations among artists are becoming common, allowing them to exchange content and fan bases to grow together.

The Thai music industry is currently attracting international attention, especially in the next 2-3 years, as the vibe of Thai music is on the rise. Thai artists frequently have opportunities to showcase their work on the global stage. If the Thai music industry can continue to expand and present its work internationally during this period, it will help spark the popularity of Thai music in the global music scene.

Today, creating music is not just about making songs but about producing content that competes on the internet, where everyone can access music from artists worldwide through various streaming platforms. Currently, Korean, Chinese, and international songs can chart in Thailand, while Thai songs do not necessarily have to be entirely in Thai. Thus, music production is no longer a competition limited to the domestic market but a competition within the global music industry. Surviving in this market and capturing listeners' attention is both a challenge and an exciting aspect of the music industry.

The key is to create quality content that stands out from others, filling the gaps in listeners' lives. Success in music production does not follow a fixed formula; it requires doing one's best and resonating with the audience. It starts with passion and love for what one does, dedicating oneself fully, and having a deep understanding of the craft while also considering the current trends and interests of the audience. The internet may intensify competition in the music industry, but it also has the advantage of allowing older songs to make a comeback, depending on the timing and interests of listeners at that moment.

  •     Games as the Software of Creativity that Connects with Users Worldwide by Nenin Ananbanchaichai, CEO of Extend Interactive, a Thai game development company

Currently, there are over 32 million gamers in Thailand, and this number is expected to continue increasing each year. In 2023, the gaming industry had a market value of 34.556 billion baht, accounting for 78% of the overall Digital Content industry, indicating a strong and consistently growing gaming market in Thailand.

Horror, survival, indie games, and Thai soft power, such as Y Love Story games, are genres where Thai developers excel, presenting opportunities for Thai game developers. Therefore, it is believed that in the next 10 years, the gaming industry in Thailand will continue to grow, especially if creative and innovative games are developed, incorporating new technologies.

  •     Original Thai Content: A Pathway for the Digital Art Industry by Jasmi Jettak, Creative Director and Founder of Yellaban - Creative Media Studio, Thailand

Content and ideas, or the competition of creativity, are what will make works distinctive and different from others. The uniqueness of Thai culture is a strong and distinctive content that stands out. Today, technology plays an increasingly significant role in the creative industry, as seen in exhibitions and showcases that have evolved from past artistic works.

Thus, if creators can integrate Thai identity with new technologies and enhance creativity, it will lead to unique and innovative works, referred to as Original Thai Content, which can further develop and expand.

This discussion reflects that the Thai creator industry possesses unique characteristics and significant growth potential if supported appropriately in terms of infrastructure, government policies, and opportunities from the private sector. Cloud 11 is ready to be a key driver in creating an ecosystem conducive to creativity and innovation, providing opportunities for creators to showcase their potential and advancing the Thai creative industry to an international level.